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Chinese New Year Parade Draws Corporate Sponsors

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Chinese New Year Parade Draws Corporate Sponsors

Business

Chinese New Year Parade Draws Corporate Sponsors

Chinese New Year Parade Draws Corporate Sponsors

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  • <iframe src="https://www.npr.org/player/embed/1666733/1666734" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

On Saturday, San Francisco's Chinatown hosted the biggest Chinese New Year parade celebration outside of mainland China. Once a small community affair, the parade now draws big corporate sponsors targeting Asian-American shoppers. Sarah Varney of member station KQED reports.