To Revamp Image, Trailblazers Push 'Character'

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The National Basketball Association's Portland Trailblazers try to win back alienated fans by trading away talented but controversial players, and promoting the concept of team "character." Some former Trailblazers had angry run-ins with fans and fistfights in the locker room that earned the team the derisive nickname the Jailblazers. Hear NPR's Tom Goldman.



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