NPR logo

Advertisers Feel Heat from Writers Strike

  • Download
  • <iframe src="https://www.npr.org/player/embed/17401897/17401869" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Advertisers Feel Heat from Writers Strike

Media

Advertisers Feel Heat from Writers Strike

Advertisers Feel Heat from Writers Strike

  • Download
  • <iframe src="https://www.npr.org/player/embed/17401897/17401869" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The writers strike has meant lower ratings for network television. And that's cutting into the $70 billion a year TV ad business.

Host Madeleine Brand talks with Aaron Cohen, a media planner, about how advertisers are dealing with smaller TV audiences, and if they are taking their advertising dollars elsewhere.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.