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Advertisers Feel Heat from Writers Strike

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Advertisers Feel Heat from Writers Strike

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Advertisers Feel Heat from Writers Strike

Advertisers Feel Heat from Writers Strike

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  • <iframe src="https://www.npr.org/player/embed/17401897/17401869" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The writers strike has meant lower ratings for network television. And that's cutting into the $70 billion a year TV ad business.

Host Madeleine Brand talks with Aaron Cohen, a media planner, about how advertisers are dealing with smaller TV audiences, and if they are taking their advertising dollars elsewhere.