When Cadbury's Dairy Milk chocolate bar was losing its market position, the company turned to a drum-playing gorilla to boost its visibility.
The beefy gorilla, who rocked out to Phil Collins' song In the Air Tonight in a 90-second ad, was a hit. The spot was viewed millions of times on YouTube, and sales of the chocolate bar soared in the United Kingdom.
The London office of ad agency Fallon International created the spot, which was recently named the ad campaign of the year by Campaign Magazine. Fallon London has had similar success with its notable U.K. campaigns for Sony's Bravia high-definition LCD TVs. The series of ads featured plastic balls bouncing in San Francisco, colorful bunnies hopping in Manhattan and paint exploding from apartment buildings in Glasgow.
Scott Simon spoke with Laurence Green, head of Fallon International's London office, about the vision behind the agency's unique ad campaigns.