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Commentary: Tilting for iTunes

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Commentary: Tilting for iTunes

Commentary: Tilting for iTunes

Commentary: Tilting for iTunes

  • Download
  • <iframe src="https://www.npr.org/player/embed/1754002/1754003" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Pepsi is running a promotion that if you get a bottle cap with a code, you can download a free song from Apple's iTunes. But a Google search for "pepsi itunes," provides a link telling how to get a winning bottle every time. Commentator Paul Ford says that this kind of subversion of advertising is what the Internet is really great at. Paul Ford writes online at ftrain.com.