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Italy Hopes to Tout Its Panettone
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Italy Hopes to Tout Its Panettone

Food

Italy Hopes to Tout Its Panettone

Italy Hopes to Tout Its Panettone
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The "Made in Italy" label appears on cheese and wine, and cake could be next. The Italian cake industry would like to see such a label on Panettone, the Italian Christmas fruit cake. One official says that seven out of 10 Panettone sold in the U.S. are "fakes."

STEVE INSKEEP, host:

Here's another story about how a product is made and how it's labeled. The label in question this time is Made in Italy. And that's our last word in business this morning. Made in Italy appears on cheese and wine and cake could be next because the Italian cake industry would like to see such a label on Panettone.

That's the Italian Christmas fruitcake. One official says that seven out of ten Panettone sold in the United States are fakes. If Italy can make a case for that label to the World Trade Organization, then you, the consumer, would be able to have your authentic cake, and eat it too, or not.

And that's the business news on MORNING EDITION from NPR News.

I'm Steve Inskeep.

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