Forecasting Trends: Who Defines the 'New Black'?

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What is the origin of a trend? Who determines the "must-have" color scheme for each season? Trend forecasters and consumer behavior analysts discuss how fads are born and perpetuated within a culture.

Guests:

Douglas Rushkoff, author of Get Back in the Box: Innovation from the Inside Out

Irma Zandl, expert on consumer behavior and trend forecasting

Tina Wells, CEO and founder of Buzz Marketing Group

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