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Product Placement

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Product Placement

Product Placement

Product Placement

  • Download
  • <iframe src="https://www.npr.org/player/embed/1785976/1785977" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

TV shows and movies gave up long ago, now the latest battleground for product placement is the written word. The Ford Motor Co. has paid a British author to feature the Ford Fiesta in her novel.

Guest:

Danny Hakim
*New York Times Detroit bureau chief