Product Placement

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

TV shows and movies gave up long ago, now the latest battleground for product placement is the written word. The Ford Motor Co. has paid a British author to feature the Ford Fiesta in her novel.


Danny Hakim
*New York Times Detroit bureau chief



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.