McDonald's plans to set up coffee bars in its 14,000 locations. The Wall Street Journal reports details of the plan, which involves hiring "baristas" and selling espresso drinks like lattes — or McLatte's — perhaps at a lower price than Starbucks.
The companies have been battling for each others' customers. McDonald's has beefed up its coffee offerings. Starbucks now sells breakfast sandwiches. And the coffee shop chain that started as a place for people to relax has even set up drive-through windows at some of its 11,000 locations.