Starbucks Founder Schultz Replaces CEO

With its stock price down almost 50 percent from a year ago, Starbucks brings back founder and former CEO Howard Schultz to run the coffee giant. Schultz has publicly complained that Starbucks is "losing its way" and forgetting about consumers as it expands.

Schultz says he plans to open fewer stores this year. He also faces a slowdown in consumer spending and heavy competition from McDonald's. The hamburger chain plans to open coffee bars in its fast food outlets in a bid to steal Starbucks' customers.

Related NPR Stories



Please keep your community civil. All comments must follow the Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.