Juan Valdez Gets Starbucks Makeover

Colombian coffee growers are hoping to capture a share of the lucrative retail market held by gourmet coffee shops like the Starbucks chain. They've opened a model store in Bogota and will open others in New York, Tokyo, Madrid and Panama City. The stores are branded with the well-known Juan Valdez name and logo, long used to promote Colombian coffee. Sibylla Brodzinsky reports.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.