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Juan Valdez Gets Starbucks Makeover

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Juan Valdez Gets Starbucks Makeover

Business

Juan Valdez Gets Starbucks Makeover

Juan Valdez Gets Starbucks Makeover

  • Download
  • <iframe src="https://www.npr.org/player/embed/1798121/1798122" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Colombian coffee growers are hoping to capture a share of the lucrative retail market held by gourmet coffee shops like the Starbucks chain. They've opened a model store in Bogota and will open others in New York, Tokyo, Madrid and Panama City. The stores are branded with the well-known Juan Valdez name and logo, long used to promote Colombian coffee. Sibylla Brodzinsky reports.

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