In the late 1980s, Joseph Nye looked for a term to define a nation's ability to win by persuasion, rather than force — attraction as opposed to coercion. He called it "soft power." Join NPR's Neal Conan for a discussion with Nye on why he thinks America is losing soft power.
*Author of Soft Power: The Means To Success In World Politics
*Dean, Kennedy School of Government at Harvard University
*Assistant secretary of defense in the Clinton administration
*Author of The Paradox of American Power and Bound To Lead: The Changing Nature of American Power