Howard Gardner, 'Changing Minds'
In his new book, Changing Minds, Howard Gardner examines how politicians, creative artists, busines leaders, teachers and prospective dates go about the business of changing deeply held opinions -- what works, what doesn't, and why.
From the book, Gardner's Seven Levers of Mind Change:
1. Reason
2. Research
3. Resonance
4. Representational Rediscriptions
5. Resources and Rewards
6. Real World Events
7. Resistances
Guest:
Howard Gardner, professor of cognition and education at the Harvard Graduate School of Education
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A 2002 Conversation About Changing Minds Sep. 17, 2002
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