In his new book, Changing Minds, Howard Gardner examines how politicians, creative artists, busines leaders, teachers and prospective dates go about the business of changing deeply held opinions — what works, what doesn't, and why.
From the book, Gardner's Seven Levers of Mind Change:
4. Representational Rediscriptions
5. Resources and Rewards
6. Real World Events
Howard Gardner, professor of cognition and education at the Harvard Graduate School of Education