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Search Engine Wars: Google's Cinderella Story

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Search Engine Wars: Google's Cinderella Story

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Search Engine Wars: Google's Cinderella Story

Search Engine Wars: Google's Cinderella Story

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  • <iframe src="https://www.npr.org/player/embed/1834882/1834883" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In the 1990s, Stanford students Sergey Brin and Larry Page figured out how to use the structure of the Internet — the way pages link to one another — to put the most relevant items at the top of a search list. Their discovery transformed their garage startup, Google, into the Internet's top search engine, a household name and even a verb. NPR's Rick Karr reports.