NPR logo

Search Engine Wars: Google's Cinderella Story

  • Download
  • <iframe src="https://www.npr.org/player/embed/1834882/1834883" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Search Engine Wars: Google's Cinderella Story

Business

Search Engine Wars: Google's Cinderella Story

Search Engine Wars: Google's Cinderella Story

  • Download
  • <iframe src="https://www.npr.org/player/embed/1834882/1834883" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In the 1990s, Stanford students Sergey Brin and Larry Page figured out how to use the structure of the Internet — the way pages link to one another — to put the most relevant items at the top of a search list. Their discovery transformed their garage startup, Google, into the Internet's top search engine, a household name and even a verb. NPR's Rick Karr reports.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.