NPR logo

Analysis: Negative Ad Strategy

  • Download
  • <iframe src="https://www.npr.org/player/embed/1838932/1838933" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Analysis: Negative Ad Strategy

Analysis: Negative Ad Strategy

Analysis: Negative Ad Strategy

  • Download
  • <iframe src="https://www.npr.org/player/embed/1838932/1838933" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Pundits keep reminding us that this campaign season will be flooded with negative campaign ads. Voters say they don't like them but studies show they're effective. Analysts are divided on their use. NPR's Elizabeth Blair reports.