Analysis: Negative Ad Strategy

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/1838932/1838933" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Pundits keep reminding us that this campaign season will be flooded with negative campaign ads. Voters say they don't like them but studies show they're effective. Analysts are divided on their use. NPR's Elizabeth Blair reports.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.