NPR logo

Brazilian Author Paulo Coelho Targets U.S. Readers

  • Download
  • <iframe src="https://www.npr.org/player/embed/1843950/1844592" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Brazilian Author Paulo Coelho Targets U.S. Readers

Arts & Life

Brazilian Author Paulo Coelho Targets U.S. Readers

'Eleven Minutes,' a Global Best Seller in 2003, Ignored in America

Brazilian Author Paulo Coelho Targets U.S. Readers

  • Download
  • <iframe src="https://www.npr.org/player/embed/1843950/1844592" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Paulo Coelho signs autographs for fans in Iran, May 2000. © CARAS S.A./CORBIS SYGMA hide caption

toggle caption © CARAS S.A./CORBIS SYGMA

Detail of the cover of Coelho's Eleven Minutes, one of the world's best-selling books in 2003. hide caption

toggle caption

Brazilian writer Paulo Coelho is a household name in most parts of the world. His new novel, Eleven Minutes, was a global best seller last year — everywhere but in the United States. According to Coelho's publishers, his books have sold 50 million copies in 150 countries — sales figures comparable to those of John Grisham and J.K. Rowling.

But the Coelho phenomenon seems to stop at the shores of the American literary market, which remains stubbornly indifferent to foreign best sellers. Coelho's breakout book, The Alchemist, did sell well in the United States 10 years ago, but since then he hasn't had a big hit in America. John Baker, editorial director at Publisher's Weekly, says America is daunting for any foreign-language writer.

"The American publishing market is very broad and very shallow," Baker tells NPR's Martin Kaste. "They don't read all that much and are satisfied with what they get at home."

Available Online

Baker says some French and German top sellers aren't even translated for U.S. readers because there's little point. Coelho, however, remains undaunted. He says he's determined to crack the U.S. market, and cites the past success of The Alchemist.

" Madonna spoke about the book, and President Clinton was photographed reading [it]," Coehlo says. " …I think it's a matter of time."

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.