Super Bowl Makes for Avocado Fans, Too

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Avocado consumption during the Super Bowl has become the stuff of urban legend. Most of the statistics are probably exaggerated, but one estimate is that Americans will consume about 50 million pounds this weekend. That's a lot of guacamole.

STEVE INSKEEP, Host:

MORNING EDITION is monitoring the market for another precious commodity, which is known as green gold. And that's our last word in business this morning. This weekend the market for avocados could reach record highs.

Avocado consumption during the Super Bowl has become the stuff of urban legend. Most of the statistics are probably exaggerated, but that's not going to stop us from repeating them. Because one says Americans will consume about 50 million pounds of the fruit as they sit on their couches watching the game. A more graphic claim comes from the California Avocado Commission. The California Avocado Commission has been quoted saying the amount of guacamole that Americans will eat this Sunday is enough to cover a football field - end-zone to end-zone, waist deep.

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