Funny or Not, They're the Super Bowl Ads

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A spin through the commercials that punctuated the roar of the crowd.

ALISON STEWART, host:

Hey, so we covered the game part of last night's Super Bowl, but what about the other part you like to watch, the advertisements. Like Super Bowl parties, the ads get just as much attention as the action on the field. So we had a little debate this morning about what worked and what didn't and, um, you know what, I'm gonna - can we do Dan's first?

RACHEL MARTIN, host:

Sure, we can. We can do whatever we want.

DAN PASHMAN: Yeah.

STEWART: Okay. You were...

PASHMAN: We're running the show.

STEWART: So, Dan, you were into this - this sort of political ad?

PASHMAN: There were a couple ads I liked, yeah. I thought that this - they did this ad with James Carvel, the Democratic strategist and Bill Frist, former Republican Senate majority leader, and -and they're on this sort of Meet the Press type of talk show and it's an ad for Coca-Cola. And we actually have that sound, Jacob, if we can play that.

(Soundbite of Ad)

Unidentified Man 1: Gentlemen, surely, the point is -

Unidentified Man 2: Oh, come on.

Unidentified Man 1: - that Democrats have been spreading -

Unidentified Man 3: They're just plain wrong.

Unidentified Man 2: Jinx. Buy me a Coke.

Unidentified Man 3: Right now?

Unidentified Man 2: No talking, jinx rules.

PASHMAN: So at this point they proceed to go out and get a Coke and start bonding and going all around Washington, D.C., in the top of a double-decker tourist bus.

STEWART: Kind of a man-date?

PASHMAN: Right. and they make - yeah, basically they bond over Coca-Cola, that's the idea.

STEWART: Oh.

PASHMAN: I mean, I do give Coke credit for observing jinx rules.

STEWART: Yes.

PASHMAN: That's very important.

STEWART: And promoting romance, I do like that too.

PASHMAN: Yes.

STEWART: My favorite ad, I just showed it to Rachel -

MARTIN: Oh, my gosh.

STEWART: - and she laughed so hard. It was the Doritos ad with the mouse.

PASHMAN: Oh, very funny.

STEWART: For anybody who hasn't seen this, a very gentlemanly looking man in a suit and a tie brings some cheese Doritos. He puts a little bit of Doritos in the mouse trap and he places right in front of the mouse hole. He pulls up his chair with his bag of Doritos, preparing to watch the mouse see his end. And the man in his chair puts his hands in his big bag of Doritos, hence big, and takes a big munch and this giant mouse comes flying out of the wall, tackles him and knocks him over in the chair.

PASHMAN: It's a man in a plush mouse suit.

STEWART: And it is a fake - the most fake awful mouse suit. And then they come back after the graphic and the mouse is just pummeling the guy on the floor.

MARTIN: And, you can see the mouse's real pants underneath his costume.

PASHMAN: Totally, yes.

STEWART: It's on YouTube and there's all these responses. It's already been favorited 996 times. Somebody said, Dude, that mouse just served that guy. Somebody else wrote, this man needs a short film Oscar. And someone else wrote rolling on the floor laughing, almost wet my pants. Too funny.

PASHMAN: And it's so much better to have a blatantly fake guy in animal suit than, oh, some of these computer generated animals that - there was this one terrible one where these computer generated lizards were doing the "Thriller" dance. And it was just, like, some guys in a boardroom decided they needed a computer generated animal to dance and that was a good idea.

STEWART: Well, if you're going to do fake animals, do fake animals, like, with a dude in a costume.

PASHMAN: Right. well, there was one with some cartoon animals that, uh, that Ian wanted to mention something about.

IAN CHILLAG: Yeah, and, you know, I think these ads, like, they're - a lot of times you have one that's so good you're just - you catch yourself on the couch with your mouth wide open. And this - this next ad, I caught myself with my mouth wide open but not because I was loving it. so picture some cartoon pandas and let's hear a little bit.

(Soundbite of ad)

Unknown Man: (As voice of Panda) Ching-Ching, we have no customers, no sales, we going out of business.

PASHMAN: Okay. That's - that's probably enough of that.

CHILLAG: Yeah and, you know, I mean, wow. No really. You know, the -an exec - that's for a company called Sales Genie.

STEWART: Yep.

CHILLAG: Which, the executive, you know, an executive says, you know, it was intentionally bad. It wasn't really offensive. A lot of people were really offended. On the off chance that, you know, it is pretty offensive, I didn't want to click on the site, you know, because I didn't want to reward this commercial.

PASHMAN: Right.

CHILLAG: So I had to do all my research avoiding salesgenie.com from here.

STEWART: How did that work out?

CHILLAG: Well, from what I could see on the Google page, not clicking through to salesgenie, it's - they're the leader in sales leads and mailing lists. So if you need a mailing list and you didn't mind that commercial, go to salesgenie. Also, the San Francisco Chronicle called that ad last night's Super Bowl ad, quote, most likely to result in apology. Which I think is pretty likely.

PASHMAN: Totally.

STEWART: Information, we gave it a D.

CHILLAG: Yeah.

PASHMAN: And speaking of questionable ads, did you guys see this one with the - the heart?

STEWART: Oh.

MARTIN: Just again we just watched it online. It was totally freaky.

STEWART: Explain what happens, Dan.

PASHMAN: Well, it's - it's just this woman sitting in front of her laptop in a pretty drab-looking office and all of a sudden her heart literally pops out of her chest onto her keyboard. And it…

STEWART: And leaves a gaping wound, right.

PASHMAN: - and the heart then -

CHILLAG: It's not a cute heart.

STEWART: Yeah.

PASHMAN: The heart proceeds to walk itself into the boss's - it's still beating, it proceeds to walk into the boss's office, hold up a sign that says, I quit, and walk out, the heart does. And it's an ad for careerbuilder.com and this tag line is, follow your heart. But it's very graphic and, I mean, I don't have small kids but I would think that a small kid watching the game could be a little disturbed by that.

MARTIN: On YouTube, people are commenting on it as well. This one says, pretty disgusting, gross. This one is my favorite, two of these. I thought her boob popped out for a second. And finally, the basic consensus, I thought that was weird. Wasn't very funny.

PASHMAN: Yeah.

STEWART: Do we have time for the Bud light one?

PASHMAN: Let's hit it real quick. It's a pretty funny Bud light ad that we got here.

STEWART: All right.

(Soundbite of Ad)

Commercial Announcer: Bud light is brewed to give you everything you want in a beer. Neverending refreshment, superior drinkability and now, the ability to breathe fire.

Unidentified Man #1: Allow me.

STEWART: He lights the candles, right?

Woman 1: Wow.

Unidentified Man #1: Do you have a cat?

Commercial Announcer: The ability to breathe fire no longer available in Bud light.

STEWART: He just torches her apartment with his sneezing fit.

PASHMAN: Right.

STEWART: Did you like that one?

PASHMAN: I do like that one, yeah, I thought that was funny.

STEWART: All right, guys, thanks for weighing in. maybe we'll post a - I would like to post the mouse Doritos one, can we do that?

PASHMAN: Yeah, totally.

STEWART: All right. cool.

PASHMAN: Yeah, and we'll get some comments in the blog on some of the more questionable ones too.

STEWART: Yeah, I think we should. NPR.org/bryantpark. Up next on the show, talking with video and audio artist, Shirin Neshat, stay with us.

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