Viral Marketing Like 'Steroids' for Political Opinion

Many big companies are turning to viral marketing to use word-of-mouth to build their brands, and it seems that presidential candidates are doing the same thing.

Andrew Rasiej, founder and publisher of the TechPresident Personal Democracy Forum blog site, talks with Michele Norris about viral videos' impact on the presidential primaries.

"The conversations that would define political opinion that used to happen around a dining room table or around a water cooler or over the back fence are still happening, but they're happening on the Internet," Rasiej says. "And because of these tools — whether it be YouTube, whether it be a blog post, whether it be just an e-mail message — they are in effect on steroids, and that is changing the nature and the control of politics away from top-down to bottom-up."



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