Americans Not Ready for Digital TV

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The Federal Communications Commission has been widely criticized for doing virtually nothing to prepare the country for the conversion to digital TV in 2009. Joel Rose of WHYY looks at the British approach.


Okay. From one of the most perfectly perfect most emailed pieces to a piece that is actually most emailed at


One that actually made the list.

(Soundbite of laughter)

STEWART: It's a story about how in just over a year from now, you might sit down, turn on your TV, and find nothing to watch - literally, nothing to watch. Consumer advocates are worried about this. They say the electronics industry maybe stoking the fear to make people spend more money than they need to prepare for the transition to digital television. Critics say the government and especially the FCC, Federal Communications Commission, should do more to make sure Americans know exactly what's coming.

Here's Joel Rose with a report.

JOEL ROSE: If you're one of those people who still has what they use to call a rabbit-ear antenna on the back of your TV, or even better, a coat hanger where the antenna used to be, federal officials have something to tell you. So they held a press conference last week at a Best Buy in Washington, D.C.

Unidentified Man: Everyone, we're going to also do a demonstration over here on the right-hand side of the converter boxes.

ROSE: The head of the National Association of Broadcasters was there. So was the vice-president from Best Buy and FCC chairman Kevin Martin. They were all eager to have their pictures taken with the digital converter boxes, which should be in stores next week. People with analog TVs will need those if they're still going to get signals over the air.

U.S. Commerce Secretary Carlos Gutierrez was there, too. He explained that the converter boxes are just one option for consumers.

Mr. CARLOS GUTIERREZ (U.S. Commerce Secretary): The second option is to connect to cable or satellite service, and the third option is to buy a TV with a digital tuner.

ROSE: But all of those options will cost consumers money for something they currently get from free, if they're watching over the air. Digital TV signals will be sharper and will offer viewers more choices, but that's not why Congress mandated the switch to digital. That has more to do with freeing up valuable space on the airways. Congress set the date for the transition, but Joel Kelsey of Consumers Union says it provided almost no money to let people know about the switch.

Mr. JOEL KELSEY (Consumers Union): You see the federal government relying a lot on manufacturers, broadcasters, cable companies, satellite companies, nonprofits, to get the word out. And because there's so many different people that come at the transition with so many different types of agenda, consumers are very confused about whether they're affected, what they need to do to prepare for the digital transition.

ROSE: There are about 20 million households in America that only get their television over the free airwaves. A poll commissioned by the National Association of Broadcasters found that almost four in five Americans have heard about the impending transition to digital. But another poll by Consumers Union found that three-quarters of the people it surveyed were wrong about what they have to do to get ready. Activists say those at the greatest risk of losing TV reception are rural viewers, those who don't speak English as a first language, and the elderly.

Linda Riley is the communications director at the Philadelphia Corporation for Aging. She says a representative from the Federal Communications Commission called recently, offering to send her information about the transition.

Ms. LINDA RILEY (Communications Director, Philadelphia Corporation for Aging): And I said that's wonderful. And he said, well, I can give you some packets. How many would you need? And I said, well, there's a quarter of a million people over the age of 60 in the city of Philadelphia. And he said, well, I can give you 50 packets.

ROSE: Fifty, 5-0?

(Soundbite of laughter)

Ms. RILEY: Yeah. So I scaled back my, kind of, ambitions for this.

ROSE: In the absence of any large-scale government effort, some seniors are taking it upon themselves to spread the word about the digital transition.

(Soundbite of crowd chatter)

ROSE: At Journey's Way, a community center for people 55 and older in northwest Philadelphia, retired custodian Don Hendricksen(ph) is doing his part.

Mr. DON HENDRICKSEN (Retired Custodian, Philadelphia): The more information you can provide to people, the better off it is for everybody.

ROSE: Hendricksen was explaining the nuances of the government coupon program to his friends. Congress has set aside up to $1.5 billion to help subsidize the cost of those digital converter boxes. But Hendricksen says that if people don't know about the coupons, they won't know to ask for them. And he's worried that seniors will end up buying a new TV or cable subscription they don't really need.

Mr. HENDRICKSEN: If they say you need to buy this TV now because this is coming, you know, it's going to frighten people. And it's going say, okay, you know, I better do this.

ROSE: Consumer activists say leaving the information campaign in the hands of industry is a bit like letting the proverbial fox guard the hen house. But retailers insist that they want people to know about the coupon program, and they are stocking the converter boxes. Marc Pearl is the founder of the Consumer Electronics Retailers Coalition.

Mr. MARC PEARL (Founder, Executive Director, Consumer Electronics Retailers Coalition): Yes, we'd love to sell new televisions to people. But these people are on a fixed income. And that's why all of us together are trying to make sure that the people come in and know what their choices are.

ROSE: A year ago, Pearl helped organize retailers, broadcasters and others into a DTV coalition, which now has more than 200 members. Pearl says they've tried to educate consumers through Web sites and public service announcements on TV.

(Soundbite of Public Service Announcement)

Unidentified Announcer: Television as you know it is about to change. By law, the old method of transmitting TV signals, known as analog, must switch to new digital technology…

ROSE: The transition to digital TV is already underway in the United Kingdom, and it's being handled differently.

(Soundbite of song, "Everybody's Talkin'")

Mr. HARRY NILSSON (Singer): Everybody's talkin' at me…

Unidentified Announcer: Look for the digital tick when converting your old TV or buying new TV equipment. It means it's ready for the digital switchover.

ROSE: The switchover, as the Brits call it, is happening at different times in different regions. And there's one single nonprofit, called Digital UK, that's in charge of everything. Spokesman John Steele says Digital UK. Staffers even make house-calls to viewers who need the most help.

Mr. JON STEELE (Spokesman, Digital UK): People who are older are often socially isolated, so they don't maybe have their family nearby, they're not sure where to go to get help. I think those are the people we tend to worry about most, and those people who got, you know, the most benefit from the range of help that was put in place.

ROSE: Providing that help isn't cheap. The budget for Digital UK's public education program alone is 200 million pounds, almost $400 million U.S. dollars. That's in a country one-fifth the size of ours. By contrast, the U.S. Congress has allocated less than $10 million for the public education program here. Industry groups say they're spending hundreds of millions of dollars on their own.

Mr. MARK GOLDSTEIN (Director, Physical Infrastructure Issues, Government Accountability Office): It is different organizations and groups that are trying to get various messages across, and no one is really coordinating this message.

ROSE: Mark Goldstein at the Government Accountability Office looked at the situation. Goldstein concluded that the U.S. should have one single plan for the digital TV transition, and the GAO issued a report saying the best agency to craft that plan is the Federal Communications Commission.

Mr. GOLDSTEIN: We explained that we felt that it was their job as the nation's regulator of the airways, that if anyone was in position to take stronger action to ensure a smooth transition, they were the logical entity. But they did not agree with us.

ROSE: FCC Chairman Kevin Martin did not grant an interview for this story. The Commission recently asked for $20 million for public education in the President's budget for the coming fiscal year. At last week's photo op at the Best Buy, Martin pointed out that the Commission has asked Congress for money before.

Mr. KEVIN MARTIN (Chairman, Federal Communications Commission): There were several years that we had asked for money for education efforts and Congress didn't give us any. If Congress gives us additional resources, then we will use utilize those for education efforts, as well.

ROSE: But it's the Commerce Department, not the FCC, that's in charge of the converter box coupon program. And Joel Kelsey of the Consumers Union suspects there's a reason no single government agency is rushing to led the charge.

Mr. Kelsey: There's a lot of anticipated problems and consumer strife that's going to exist out there. No one really wants to be behind it. No one wants pick up the ball and take charge because they don't want to have the blame levied on them.

ROSE: Conveniently, there were also be a new president in the White House in February of 2009, and the only thing harder than getting a TV signal with your old rabbit ears may be finding someone to blame when you can't.

(Soundbite of music)

MARTIN: That was Joel Rose reporting for NPR. Reporting for the BPP is Editor Tricia McKinney. Now, Tricia, you obtained your coupon?

TRICIA McKINNEY: Well, you know, back in January when they first made the coupons available - you know, we get up at three in the morning and we surf the Web looking for stories to talk about on the show. And, you know, I saw this story, coupons now available, click here. So I clicked, you know, to get my coupon. And I was all excited, I came in, I'm going to get my coupon. And I don't actually need one, 'cause I don't have a TV with rabbit ears. I was all excited and people were like, no, let me explain this to you. You have a new TV. You don't have to worry.

MARTIN: All right.

McKINNEY: I have a coupon if anybody wants it.


Oh, thanks.

(Soundbite of laughter)

McKINNEY: You get like 20 bucks off.

STEWART: Well, there's two 40 buck coupons coming a lot of people's way next week. But here's the point: You probably don't need it unless you've got rabbit ears. Don't buy things you don't need, which is sort of one of the points of Joel's report.

MARTIN: It's so confusing.

STEWART: It's a little confusing. I just want "Lost" to be there next year. All right, coming up on THE BRYANT PARK PROJECT, Ripped off from the Headlines, a story we saw in the paper, we liked it so much, we ripped it off, as well as death to relationships on the eve of Valentine's Day. This is the BPP on NPR.

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