NPR logo

The Bud-Miller Beer TV Ad Wars

  • Download
  • <iframe src="https://www.npr.org/player/embed/1905840/1905841" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
The Bud-Miller Beer TV Ad Wars

The Bud-Miller Beer TV Ad Wars

The Bud-Miller Beer TV Ad Wars

  • Download
  • <iframe src="https://www.npr.org/player/embed/1905840/1905841" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Michele Norris talks with NPR's Bob Garfield, columnist for Advertising Age and host of NPR's On the Media, about the advertising wars between Budweiser and Miller "light" beers. Garfield says the low-carb dieting trend has given Anheuser-Busch, the brewer of Budweiser, an opportunity to compete locally with Miller, now one of the world's biggest international beer companies.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.