NPR logo

The Psychology of Buying and Selling

Only Available in Archive Formats.
The Psychology of Buying and Selling

The Psychology of Buying and Selling

The Psychology of Buying and Selling

Only Available in Archive Formats.

You might be familiar with the expression, "When the going gets tough, the tough go shopping." But what happens when the going gets sad, or even disgusting? We explore how our emotions influence our buying, selling, and other economic decisions with psychologist Jennifer Lerner.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.