NPR logo

Starbucks Brews Up 'Premium' Coffee for $2.50

  • Download
  • <iframe src="https://www.npr.org/player/embed/19072195/19072164" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Starbucks Brews Up 'Premium' Coffee for $2.50

Economy

Starbucks Brews Up 'Premium' Coffee for $2.50

Starbucks Brews Up 'Premium' Coffee for $2.50

  • Download
  • <iframe src="https://www.npr.org/player/embed/19072195/19072164" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Starbucks begins offering an "individually brewed premium" coffee for $2.50. It's also catering to the cost-cutting crowd with a new $1 cup of coffee in some shops.

RENEE MONTAGNE, host:

And if you are trying to save money, you may want to hold off buying Starbucks newest offering. Our last word in business is $2.50. It's not a latte, not a mochachino, just plain old joe. This individually brewed premium coffee is the company's latest attempt to attract more customers. Starbucks is also catering to the cost-cutting crowd with a new $1 cup of coffee in some branches. It's competing with McDonald's, where a cup of coffee is $1.39.

Copyright © 2008 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.