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Strategies Behind Political Advertising to Minorities

Only Available in Archive Formats.
Strategies Behind Political Advertising to Minorities

Arts & Life

Strategies Behind Political Advertising to Minorities

Strategies Behind Political Advertising to Minorities

Only Available in Archive Formats.

What are the various strategies behind presidential advertisements targeted to potential voters of color? NPR's Tavis Smiley gets answers from David Axelrod, a Chicago-based media strategist, and William Benoit, the author of Seeing Spots : A Functional Analysis of Presidential Television Advertisements.

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