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Musicians Bring E-Cards to Life

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Musicians Bring E-Cards to Life

Business

Musicians Bring E-Cards to Life

Musicians Bring E-Cards to Life

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  • <iframe src="https://www.npr.org/player/embed/19115857/19115878" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A new outlet for musicians seems to be opening up in the "e-card" business. Cleveland-based American Greetings now has two studio musicians cranking out songs for e-cards and paper cards with sound chips. The company is also auditioning classical pianists.

Kevin Niedermeier of member station WKSU reports.