NPR logo

Musicians Bring E-Cards to Life

  • Download
  • <iframe src="https://www.npr.org/player/embed/19115857/19115878" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Musicians Bring E-Cards to Life

Business

Musicians Bring E-Cards to Life

Musicians Bring E-Cards to Life

  • Download
  • <iframe src="https://www.npr.org/player/embed/19115857/19115878" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A new outlet for musicians seems to be opening up in the "e-card" business. Cleveland-based American Greetings now has two studio musicians cranking out songs for e-cards and paper cards with sound chips. The company is also auditioning classical pianists.

Kevin Niedermeier of member station WKSU reports.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.