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Critics: New Nielsen Meters Undercount Minority Viewers

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Critics: New Nielsen Meters Undercount Minority Viewers

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Critics: New Nielsen Meters Undercount Minority Viewers

Critics: New Nielsen Meters Undercount Minority Viewers

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  • <iframe src="https://www.npr.org/player/embed/1914179/1914180" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Next week, Nielsen Media Research will roll out a new system for calculating local television ratings in and around New York City — data used to help set advertising rates. Nielsen says the new method will improve the representation of cable TV viewers and TiVo users. But some activists say the new system undercounts minority viewers. NPR's Rick Karr reports.