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TV Networks Weigh Ad Fees

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TV Networks Weigh Ad Fees

Business

TV Networks Weigh Ad Fees

TV Networks Weigh Ad Fees

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  • <iframe src="https://www.npr.org/player/embed/1916865/1916866" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The major television networks are deciding how much they'll charge for commercial time during the upcoming fall season. The networks last year raised ad rates sharply, but their audience share is shrinking. NPR's Jim Zarroli reports.

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