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TV Review: Product Placement on 'The Last Ride'

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TV Review: Product Placement on 'The Last Ride'

TV Review: Product Placement on 'The Last Ride'

TV Review: Product Placement on 'The Last Ride'

  • Download
  • <iframe src="https://www.npr.org/player/embed/1919762/1919763" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Andrew Wallenstein of The Hollywood Reporter evaluates The Last Ride — a movie on the USA Network partially financed by General Motors, which features the new Pontiac GTO. Wallenstein says the show represents a new era of product placement on television.