Haagen-Dazs Gives $250K for Bee Research

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Haagen-Dazs is donating a quarter of a million dollars to the University of California and Penn State to study the disappearance of honeybees. Forty percent of the ice cream company's flavors require the work of bees.

STEVE INSKEEP: You can see how the Smurfs have evolved over the decades by going to NPR.org.

And our last word in business today is about another little being whose life is not so smurfy these days. Honey bees - for the last year and half, honey bee colonies here in the United States have been collapsing due to a mysterious disorder.

Bee pollination is needed for the growth of many fruits, berries and nuts. So this becomes a business story. And that's why Haagan Dazs is getting involved. The fancy ice cream company says 40 percent of its flavors require the work of honey bees so it has launched a Help the Honey Bee campaign. It's donating a quarter of a million dollars to the University of California and Penn State University, about research into the bee crisis. And that's the business news on Morning Edition from NPR News. I'm Steve Inskeep.

(Soundbite, Flight of the Bumblebee)

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