• Stumble Upon
  • Reddit
  • Digg
 

Artists Lament Polaroid's Latest Development

Elsa Dorfman and her Polaroid camera in 2000.
Enlarge Elsa Dorfman

Elsa Dorfman and her Polaroid camera in 2000. According to her Web site, there are only six Polaroid cameras like hers left in the world.

Elsa Dorfman and her Polaroid camera in 2000.
Elsa Dorfman

Elsa Dorfman and her Polaroid camera in 2000. According to her Web site, there are only six Polaroid cameras like hers left in the world.

Polaroids help at fashion shows to keep track of what models are wearing.
Enlarge Bryan Bedder/Getty Images For IMG

Fashion designers are among the professionals who still use Polaroids. Polaroids help the people backstage at fashion shows keep track of what ensembles should look like before models hit the runway.

Polaroids help at fashion shows to keep track of what models are wearing.
Bryan Bedder/Getty Images For IMG

Fashion designers are among the professionals who still use Polaroids. Polaroids help the people backstage at fashion shows keep track of what ensembles should look like before models hit the runway.

text sizeAAA
February 29, 2008

Most of us have moved on to digital cameras, but some artists and enthusiasts smitten with instant photography are mourning what they see as the end of an era. Polaroid, which no longer manufactures instant cameras, announced earlier this month that it would close factories that make the film.

Elsa Dorfman is a 70-year-old photographer who has worked exclusively with Polaroid film for decades.

"It can't be replicated digitally — at least, I don't think so," Dorfman says. "It is so creamy and wonderful, so marvelous. And every picture is different."

Some Polaroid film is huge: Dorfman's camera makes prints that are 2 feet wide. She has shot portraits of Allen Ginsberg and other famous writers with her Polaroid. She loves the film.

Storied History

Polaroid was founded in the Boston area by the inventor Edwin Land. Dorfman remembers that in the 60s, Polaroid was the Google or Apple of its day.

"He had aggregated all these really smart MIT people who worked for the company, and it was sort of an ideal kind of thing," she says.

But Polaroid didn't change with the times. The company didn't adapt well to the world of video and then digital cameras. In 2001, it declared bankruptcy and is now a shadow of its former self.

The company is still trying to survive. Scott Hardy, an executive vice president with Polaroid, says the company is getting out of instant film to focus on products such as a portable digital photo printer.

"Our goal is to bring the magic of instant pictures into the digital age and help ensure that the company's legacy lives on another 70 years in the digital age," Hardy says.

Artistic Portraiture

A fair number of people still use the instant film, though. Dermatologists snap pictures of patients' moles to watch them over time. One researcher uses the film to take X-rays of ancient mummies inside tombs. And some of the world's most famous artists still use it.

Chuck Close is an American painter who derives his works from photographs. He creates towering — sometimes 10-foot-tall — portraits. Some of those are in the Metropolitan Museum of Art in New York.

Close says he has Polaroids of every painting he has done.

"It's very discouraging," Close says.

He says he has probably 2,000 Polaroids.

"I don't know what the hell I'm going to do."

Close likes the incredible detail you get from the large-format film. What's more, there's instant gratification: You see that final large image just minutes after you take the shot.

In her studio in Cambridge, Mass., Dorfman stands next to a camera that's taller than she is. It's a rare custom model built by Polaroid machinists out of wood, old gears — even a bicycle chain. The film is 24 inches by 20 inches; it costs $100 every time she snaps a photo.

Dorfman says she's never worked in digital — and she doesn't want to.

"For me, this is very emotional," she says of her Polaroid photography. "I'm not ready to do that. I'm not sure I could learn to be good."

Dorfman says the "seduction" of the digital camera — the ability to take picture after picture until snapping a good one — does not mean it's actually a better process.

"The person is more on if they know they only have a few shots," she says.

Life After Polaroid

What will life be like without Polaroid pictures?

"I think it's like an endangered species," Close says. "You know, once it's gone, the whole ecology changes."

And Close mourns the end of Polaroid film for young photographers.

"They'll never know what it was like. If it is the end, it will be a truly gigantic shame for future generations," he says.

But Close and others have some hope: Polaroid is interested in licensing its film technology to another company. Fujifilm already has been making instant film for a small number of professional Polaroid cameras, but not for the vast majority of Polaroid cameras out there. So far, Polaroid has not announced any new licensing deals.

 
  • Stumble Upon
  • Reddit
  • Digg
 

Podcast and RSS Feeds

PodcastRSS

  • Business
     
  • All Things Considered
     
 
 

Comments

Discussions for this story are now closed. Please see the Community FAQ for more information.

 

From The Opinion Pages

Commentator Andrew Wallenstein says the rocker's marketing deal shows the old rules no longer hold.

Bon Jovi Doesn't Need A Prayer To Make It On NBC

Commentator Andrew Wallenstein says the rocker's marketing deal shows the old rules no longer hold.

If Wall Street wants to win back public respect, they to act in the public's interests.

The Nation: Charitable Capitalism

If Wall Street wants to win back public respect, they to act in the public's interests.

A $33,000 pen commemorates the life of a champion of the poor.

The Marketing Of The Mahatma

A $33,000 pen commemorates the life of a champion of the poor.

podcast

Planet Money Podcast

Planet Money Podcast

Meet high rollers, brainy economists and regular folks -- all trying to make sense of our rapidly changing global economy.

Subscribe

podcast

NPR Business Story of the Day Podcast

NPR Business Story of the Day Podcast

The top business story of the day from Morning Edition, All Things Considered and other award-winning NPR programs.

Subscribe