Marketing a New Generation of Cartoons to Kids NPR's Robert Smith visits the International Licensing Fair in New York City to scout out the new animated characters that marketers want to sell to children.
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Marketing a New Generation of Cartoons to Kids

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Marketing a New Generation of Cartoons to Kids

Marketing a New Generation of Cartoons to Kids

Marketing a New Generation of Cartoons to Kids

  • Download
  • <iframe src="https://www.npr.org/player/embed/1955357/1955358" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Robert Smith visits the International Licensing Fair in New York City to scout out the new animated characters that marketers want to sell to children.