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Marketing a New Generation of Cartoons to Kids

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Marketing a New Generation of Cartoons to Kids

Marketing a New Generation of Cartoons to Kids

Marketing a New Generation of Cartoons to Kids

  • Download
  • <iframe src="https://www.npr.org/player/embed/1955357/1955358" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Robert Smith visits the International Licensing Fair in New York City to scout out the new animated characters that marketers want to sell to children.