There's the biographical ad, the negative attack, and the counterattack. For all the money that's spent on them, political ads are remarkably simple compared to their commercial cousins. How do candidates choose their ads and which ones are effective? Join NPR's Neal Conan for a guide to what you can expect this campaign year.
*Senior editor, The Atlantic Monthly
*Author of Dumb and Dumber: Why are Campaign Commercials so Bad?
*Chief creative officer of Brabender Cox
Kathleen Hall Jamieson
*Director of the Annenberg Public Policy Center at the University of Pennsylvania
*Author of several books on politics and advertising, including The 2000 Presidential Election and the Foundations of Party Politics