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Marketing Milk as a Diet Aid

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Marketing Milk as a Diet Aid

Business

Marketing Milk as a Diet Aid

Marketing Milk as a Diet Aid

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  • <iframe src="https://www.npr.org/player/embed/1972363/1972364" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The dairy industry's new public relations campaign is a bid to reposition milk as a weight-loss aid. After years of emphasizing milk's role in strengthening bones, marketers are now touting research that suggests those who consume more calcium also tend to weigh less. NPR's Snigdha Prakash reports.