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The Enduring Power of Informericials

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The Enduring Power of Informericials

Business

The Enduring Power of Informericials

The Enduring Power of Informericials

  • Download
  • <iframe src="https://www.npr.org/player/embed/1979265/1979266" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In the fall of 1984, Herbalife aired the first infomercial on USA Network. Twenty years later, spray-on hair, grills named after boxers, and food dehydrators are part of the national conversation — if not actually in American cupboards. What is the lasting impact of infomercials? Hear NPR's Scott Simon and Adweek magazine's Barbara Lippert.