What Does The Fox Say? 'It's Halloween'

Fox costumes are on the rise this year thanks to a Norweigan duo's YouTube video gone viral: "The Fox (What Does the Fox Say?)."

Copyright © 2013 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

AUDIE CORNISH, HOST:

Hey, Robert.

ROBERT SIEGEL, HOST:

Yeah?

CORNISH: OK. Dog goes woof.

SIEGEL: Sure.

CORNISH: Cat goes meow.

SIEGEL: Last time I checked, yes.

CORNISH: Bird goes tweet.

SIEGEL: It's interesting, Audie. But where are you going with this?

CORNISH: All right. Cue the music.

(SOUNDBITE OF SONG, "THE FOX (WHAT DOES THE FOX SAY?)")

YLVIS: (Singing) But there's one sound that no one knows. What does the fox say? Ring-ding-ding-ding-dingeringeding. Gering-ding-ding-ding-dingeringeding. Gering-ding...

CORNISH: That's the Norwegian comedy duo Ylvis. Back in September, the group released a music video called "The Fox." It's a silly song and dance that answers the question: What does the fox say?

SIEGEL: And today, the video has more than 170 million views, inspiring T-shirts, hoodies, bumper stickers and baby onesies. It has also led to a boom in Halloween costumes; specifically, fox costumes.

LISA BARR: We couldn't keep them in stock. They were pretty much flying out the door as soon as we got them in.

CORNISH: That's Lisa Barr, senior director of marketing and creative at the costume store Spirit Halloween.

TOM FALLENSTEIN: We actually blew through all of that inventory, and sold out Oct. 3rd.

CORNISH: Tom Fallenstein is CEO of HalloweenCostumes.com.

SIEGEL: And it's a similar story over at the website BuyCostumes.com, where Dana Palzkill is vice president of merchandising.

DANA PALZKILL: We have seen a huge increase in fox costumes selling, actually a little over a 300 percent increase.

SIEGEL: Palzkill even bought one herself.

PALZKILL: And actually, I have a fox costume I wore to a party last week. (Laughter)

CORNISH: So while the fox may sound like this in the video...

(SOUNDBITE OF SONG, "THE FOX (WHAT DOES THE FOX SAY?)")

YLVIS: (Singing) Joff-tchoff-tchoffo-tchoffo-tchoff. Joff-tchoff-tchoffo-tchoffo-tchoff...

CORNISH: ...for Halloween costume retailers, the fox sounds an awful lot like this...

(SOUNDBITE OF SONG, "FOR THE LOVE OF MONEY")

THE O'JAYS: (Singing) Money, money, money, money, money. Money. Money, money, money, money, money. Money. Money, money, money, money, money...

SIEGEL: You're listening to ALL THINGS CONSIDERED, from NPR News.

Copyright © 2013 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.