Candidates Seek to Define Selves, Rivals in Ads According to media analysts, advertising spending in this year's presidential election has increased ten-fold from the 2000 race. Ads from the Bush campaign seek to portray Sen. John Kerry as a "flip-flopper." Kerry's ads aim to define the Democrat for voters who say they don't know enough about him. NPR's John McChesney reports.
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Candidates Seek to Define Selves, Rivals in Ads

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Candidates Seek to Define Selves, Rivals in Ads

Candidates Seek to Define Selves, Rivals in Ads

Candidates Seek to Define Selves, Rivals in Ads

  • Download
  • <iframe src="https://www.npr.org/player/embed/3137049/3137050" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

According to media analysts, advertising spending in this year's presidential election has increased ten-fold from the 2000 race. Ads from the Bush campaign seek to portray Sen. John Kerry as a "flip-flopper." Kerry's ads aim to define the Democrat for voters who say they don't know enough about him. NPR's John McChesney reports.