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Youth Vote Activists Turn to Fashion

Only Available in Archive Formats.
Youth Vote Activists Turn to Fashion

Youth Vote Activists Turn to Fashion

Youth Vote Activists Turn to Fashion

Only Available in Archive Formats.

NPR's Brian Naylor looks at the strategies and marketing gimmicks employed by get-out-the-vote groups to draw young people to polling places in November. Whether it's a public service announcement with hip-hop musician Andre 3000 or a DKNY t-shirt, groups across the country are trying to make voting fashionable.