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French Winemakers Seek Ad Help

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French Winemakers Seek Ad Help

Food

French Winemakers Seek Ad Help

French Winemakers Seek Ad Help

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  • <iframe src="https://www.npr.org/player/embed/3863916/3863917" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Demand for French wine grapes is disastrously low. Small winemakers think more ads and less-stringent control of slogans may help boost their business. The French Senate is proposing legislation to ease controls. Hear NPR's Jennifer Ludden and Fabrice Layer, an aide to a lawmaker from the Burgundy region.