Book Cites Influence of Marketing on Children Social economist Juliet Schor's new book is Born to Buy: The Commercialized Child and the New Consumer Culture. Schor says children as young as 18 months can recognize logos. Marketers capitalize on the influence of young minds on parents' wallets. Hear Schor and NPR's Jennifer Ludden.
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Book Cites Influence of Marketing on Children

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Book Cites Influence of Marketing on Children

Book Cites Influence of Marketing on Children

Book Cites Influence of Marketing on Children

  • Download
  • <iframe src="https://www.npr.org/player/embed/3890203/3890204" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Social economist Juliet Schor's new book is Born to Buy: The Commercialized Child and the New Consumer Culture. Schor says children as young as 18 months can recognize logos. Marketers capitalize on the influence of young minds on parents' wallets. Hear Schor and NPR's Jennifer Ludden.