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Cities Seek to Prosper by Luring Creative People

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Cities Seek to Prosper by Luring Creative People

U.S.

Cities Seek to Prosper by Luring Creative People

Cities Seek to Prosper by Luring Creative People

  • Download
  • <iframe src="https://www.npr.org/player/embed/3893159/3893160" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Two years ago, Richard Florida proposed that cities must attract artists, scientists and other creative problem-solvers if they want to prosper. Several cities around the country have used Florida's ideas to rethink their urban revitalization strategies, focusing on attracting technology and talent — and fostering tolerance. NPR's Elizabeth Blair reports.