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Remembering Billy Davis, Coca-Cola Hit Pitchman
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Remembering Billy Davis, Coca-Cola Hit Pitchman

Remembering Billy Davis, Coca-Cola Hit Pitchman

Remembering Billy Davis, Coca-Cola Hit Pitchman
  • Download
  • <iframe src="https://www.npr.org/player/embed/3912400/3912401" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

We remember the work of Billy Davis, a Detroit singer and songwriter turned advertising executive, who died earlier this month at age 72. His most famous campaign, "I'd Like to Buy the World a Coke," was a long-running television commercial and later a hit song on its own. That song was performed by the New Seekers — NPR's Robert Siegel talks to lead singer of the group, Lyn Paul, about the song's unlikely success.

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