Shifting Strategies Mark Fight for Latino Vote

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Bush and Kerry campaign ads geared to appeal to Spanish-speaking voters.

Bush and Kerry campaign ads geared to appeal to Spanish-speaking voters. hide caption

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The Latino vote was seen as a key to President Bush's successful 2000 campaign. This year, Democrats are working harder to court Florida Hispanics, while the president has dropped one-on-one interviews in Spanish for ads in Spanish-language media outlets. Hear NPR's Jennifer Ludden and Jorge Ramos, news anchor for Univision.

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