Smeared military records, vilification, fear tactics — in this year's presidential campaign, the gloves came off months before Election Day. We discuss how and why campaigns go negative.
Matthew Dowd, chief strategist for the Bush-Cheney 2004 re-election campaign
Tad Devine, chief strategist for Kerry campaign
Paul Freedman, professor of political science at the University of Virginia. Co-author, forthcoming Seeing Spots: Television Advertising and U.S. Elections.
Gary South, Democratic strategist. Senior adviser for Sen. Joe Leiberman's Democratic primary bid. Ran former California Gov. Gray Davis' election campaigns.