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Marketing Streetball

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Marketing Streetball

Sports

Marketing Streetball

Marketing Streetball

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  • <iframe src="https://www.npr.org/player/embed/3918636/3918637" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In inner cities across the country, street basketball is more than just shooting hoops. In streetball, playing with style and humiliating your opponent is just as important as scoring points. NPR's Ralph Cooper reports on a company called And 1, that's marketing streetball to a mass audience with a tournament and DVDs.