NPR logo

Marking 20 Years of Infomercials

  • Download
  • <iframe src="https://www.npr.org/player/embed/4049567/4049568" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Marking 20 Years of Infomercials

Media

Marking 20 Years of Infomercials

Marking 20 Years of Infomercials

  • Download
  • <iframe src="https://www.npr.org/player/embed/4049567/4049568" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Michele Norris talks with Steve Dworman, publisher of the Infomercial Marketing Report, about the 20th anniversary of the infomercial being celebrated in Las Vegas at the Electronic Retailing Assn. conference. Dworman says major TV networks are starting to incorporate infomercial programming into their traditional lineups. "Oprah did it with the car giveaway," he says. "That was essentially an hour-long infomercial."

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.