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Guy Garcia: The U.S. Business 'New Mainstream'

Only Available in Archive Formats.
Guy Garcia: The U.S. Business 'New Mainstream'

Author Interviews

Guy Garcia: The U.S. Business 'New Mainstream'

Guy Garcia: The U.S. Business 'New Mainstream'

Only Available in Archive Formats.

Award-winning journalist Guy Garcia discusses his new book The New Mainstream: How the Multicultural Consumer Is Transforming American Business. He writes that this "new mainstream" is putting a multicultural spin on everything from business and politics to entertainment and technology.

Books Featured In This Story

The New Mainstream

How the Multicultural Consumer Is Transforming American Business

by Guy Garcia

Hardcover, 320 pages |

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Title
The New Mainstream
Subtitle
How the Multicultural Consumer Is Transforming American Business
Author
Guy Garcia

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