Guy Garcia: The U.S. Business 'New Mainstream'

Award-winning journalist Guy Garcia discusses his new book The New Mainstream: How the Multicultural Consumer Is Transforming American Business. He writes that this "new mainstream" is putting a multicultural spin on everything from business and politics to entertainment and technology.

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The New Mainstream

How the Multicultural Consumer Is Transforming American Business

by Guy Garcia

Hardcover, 320 pages | purchase

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The New Mainstream
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How the Multicultural Consumer Is Transforming American Business
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Guy Garcia

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