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Telemundo Bets on U.S.-Inflected Soap Operas

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Telemundo Bets on U.S.-Inflected Soap Operas

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Telemundo Bets on U.S.-Inflected Soap Operas

Telemundo Bets on U.S.-Inflected Soap Operas

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  • <iframe src="https://www.npr.org/player/embed/4079137/4079138" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Telenovelas are melodramatic soap opera mini-series that have become the identifier of Spanish-language television. Telemundo, in an attempt to cater to its Latino audience living in the United States, has become the first U.S. Spanish network to fill 100 percent of its programming with shows it has produced. Catrin Einhorn reports.