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Juan Valdez, Now Serving Hot Coffee

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Juan Valdez, Now Serving Hot Coffee

Food

Juan Valdez, Now Serving Hot Coffee

Juan Valdez, Now Serving Hot Coffee

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  • <iframe src="https://www.npr.org/player/embed/4079553/4079554" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Juan Valdez, the iconic figure known for his wide hat and poncho, is going into the coffeeshop business. Over the next five years, the National Federation of Coffee Growers of Colombia plans to open some 300 Juan Valdez Cafes around the world. NPR's Jennifer Ludden reports.