Slate's Ad Report Card: Wake Up with the King
Burger King
Strange to wake up to? A face from the 1970s returns to ads for Burger King.
Slate contributor Seth Stevenson rates Burger King's newest ad campaign, "Wake up with the King." The commercial's resurrection of a Burger King ad icon from the late 1970s is targeting cynical men of the 18-to-35 crowd.
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